MasterCard's "Start Something Priceless"
Targeting - Aspiring individuals, those seeking motivation.
Core Theme of the Campaign -
Combines financial empowerment with social impact.
About the
Campaign -
Encourages individuals to pursue their passions and dreams.
Formula applied by the Campaign to elicit customer action -
Inspires people to take action and make a positive impact.
Business Title
A Look at
the Campaign
"Start Something Priceless" is a marketing campaign and tagline used by MasterCard, one of the world's largest financial services companies specializing in credit and debit card payment solutions. This campaign is an extension of MasterCard's long-running and iconic "Priceless" branding and advertising campaign. Here's an overview of "Start Something Priceless":
1. Continuation of "Priceless": "Start Something Priceless" is an evolution of the original "Priceless" campaign, which was launched in 1997. While "Priceless" focused on celebrating moments that can't be measured in money, "Start Something Priceless" builds on that concept to encourage people to take action and create meaningful moments in their lives.
2. Empowerment: The tagline "Start Something Priceless" conveys a sense of empowerment and encourages individuals to pursue their passions, dreams, and goals. It suggests that with the help of MasterCard, people can take the first step toward achieving something meaningful.
3. Financial Enablement: MasterCard, as a financial services company, positions itself as an enabler of positive change and personal growth. The campaign highlights that MasterCard is there to support customers in their endeavors.
4. Versatility: "Start Something Priceless" is adaptable and can be applied to a wide range of contexts, from personal achievements to charitable endeavors, travel experiences, and more.
5. Digital and Social Media: The campaign leverages digital and social media platforms to engage with consumers and encourage them to share their own "Start Something Priceless" stories and experiences.
6. Partnerships: MasterCard often partners with organizations, events, and initiatives that align with the "Start Something Priceless" theme to amplify the message and create meaningful opportunities for consumers.
7. Global Reach: The campaign is implemented internationally, with localized adaptations and partnerships to ensure relevance to various cultures and markets.
"Start Something Priceless" represents an evolution of MasterCard's brand messaging, reflecting the company's commitment to helping individuals and communities achieve their goals and create memorable, meaningful experiences. It encourages customers to take action, whether it's pursuing a personal passion, making a positive impact on society, or embarking on a new adventure, with MasterCard as a trusted financial partner.
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BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Plans
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
Perusals
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